MARKETING ASSISTANCE The current economy has forced many of us to look at marketing from a new angle. Often, we are forced, to work with a smaller staff, yet the workload remains the same. It is here that Fenwick Consulting & Training can offer the most help. For over 15 years we have been helping direct marketing service providers focus on sales while we helped in the marketing of their firms. From concept to launch, our contacts in the industry have helped firms get noticed. In addition, our understanding of trade shows has helped many firms become a recognized presence in their business vertical.

Your Audience The key to successful advertising is knowing your audience and selecting the proper vehicles to draw attention to you are a resource. We will analyze your client history and your current sales activity and isolate your most profitable targets. From this we will determine who your best prospects are. It is at this point that we can develop a strategy for reaching them.

Delivery Vehicle What is the best way to reach your prospects? Is it direct mail, email, print, web-based or even trade shows? We will research the best options to reach your target while maintaining your budget. We look for the best way to use a mix of different delivery vehicles to give you maximum exposure with minimum expense.

Creative Our stable of experienced creatives will be called upon to make your message reach out and entice your prospects while maintaining your corporate look and feel. Whether copy or graphics, our creative partners are working today to get others noticed. We'll have them do the same for you.

Production Our vendor partners know the marketplace and we know who can do what jobs within your budget. Let us handle the negotiations, time and details needed to make sure your marketing campaign takes place on time, within budget and hits the mark.

Follow-Up Too often, marketing campaigns stop when the campaign launches. The key to success is having a plan in place to maximize the value of your advertising. We will work together with your marketing and sales departments to come up with a strategy for your post-promotion efforts to get the most value from your campaign.

Trade Shows Trade Shows are often attended, but rarely used to your best advantage. Using pre-show planning, booth team training and a timely follow-up strategy, trade shows have potential to be a positive source of new revenue. Let us show you how to get the best out of this under-utilized marketing vehicle and finally start to get back what you've put in and more.